It's a simple business fact of life: the cost of acquiring new customers is incredibly high. Each day, thousands of organizations across North America send out thousands of sales reps, each with a stated goal of increasing sales, and gaining new customers. Marketing plans are worked out from the boardroom down, the art of sales has been honed to a razor's edge. This keeps an organization growing, and the profits rolling in.
Meanwhile, on the other side, current customers cost very little to retain. In fact, current customers are responsible for the lion share of most corporation's profits. Once you have them, you might as well keep them. The best way to keep them? Customer support software and a customer support staff that is ready and willing to help your customers deal with your products. No company knows this better than Help Desk Software Central.
From Paper To Support Software
Certainly, organizations with older paper-based issue tracking encounter far more issues than those currently using a professional support software package. On the other hand, an older legacy support software system can be just as harmful to overall productivity: antiquated systems often require high training expenses and brutal continued investment simply to keep them running. With the IssueTrak web based help desk support software system, the amount of human resource spent solving one issue is often cut by upwards of 50% or more. This is a saving that goes directly to the bottom line.
The Invisible Costs Of Customer Retention
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